@kittichaiUrban Decay's global head Anika Majithia told People Brands and Things that Mika Abdalla was the perfect fit for the Ghosting campaign. Majithia said they look for people who aren't polished or predictable, who push boundaries and inspire confidence. Mika represents the next generation of an Urban Decay muse, witty, confident, relatable, and comfortable in her own skin. That's the energy they wanted for Ghosting.

@kittichaiUrban Decay's global head Anika Majithia told People Brands and Things that Mika Abdalla was the perfect fit for the Ghosting campaign. Majithia said they look for people who aren't polished or predictable, who push boundaries and inspire confidence. Mika represents the next generation of an Urban Decay muse, witty, confident, relatable, and comfortable in her own skin. That's the energy they wanted for Ghosting.