@JgraoSpotify is rolling out a new feature that allows artists to be labeled as an 'AI Persona.' This specific tag has strict rules for who can apply it. Only the creators themselves are permitted to use the label voluntarily. Alternatively, Spotify will assign the designation if their systems detect that an artist is AI-generated. There is a direct impact on discoverability for these accounts. Any artist labelled as an 'AI Persona' will be excluded from personalised recommendations. The platform is implementing this to clarify the nature of the content. It relies on either self-identification by the act or internal detection protocols. This update changes how synthetic acts appear in user feeds.

@JgraoSpotify is rolling out a new feature that allows artists to be labeled as an 'AI Persona.' This specific tag has strict rules for who can apply it. Only the creators themselves are permitted to use the label voluntarily. Alternatively, Spotify will assign the designation if their systems detect that an artist is AI-generated. There is a direct impact on discoverability for these accounts. Any artist labelled as an 'AI Persona' will be excluded from personalised recommendations. The platform is implementing this to clarify the nature of the content. It relies on either self-identification by the act or internal detection protocols. This update changes how synthetic acts appear in user feeds.